Journal
Notes from the new Cairo.
Playbooks, creator stories, and what's working in Egyptian UGC right now.
May 2026 · Strategy
UGC vs. influencer marketing in Egypt
Why authentic creator content is outperforming polished ads with Egyptian audiences.
Apr 2026 · Playbook
Your first brief: a 5-minute checklist
Everything to include so creators nail the cut on the first try.
Apr 2026 · Profile
Creators of Cairo: Nour Hassan
How a Maadi food creator turned weekend reels into a full-time studio.